BBVA launches sales on Amazon with eye towards financial products
BBVA, the Spanish banking group, has launched a plan to sell products on Amazon, starting with renowned restaurant El Cellar de Can Roca, part of a larger plan to eventually sell financial products, according to a blogpost.
BBVA will begin selling a collection of products from the restaurant's recycling project as well as Rocambolesc, which are chocolates and sweets from Jordi Roca, the family confectioner.
BBVA said Amazon has not yet expanded into digital banking products.
Cover image: BBVA.