The banking industry is planning to expand spend on customer experience initiatives with more than half boosting the CX budget, according to a new Computer Services survey. Nearly half of the 160 bank leaders polled, 47 percent, will be tapping omnichannel technology to lure new customers.

"In a crowded marketplace, financial institutions must prove their value to the customer, which includes offering service experiences on par with other providers, especially those outside the banking industry," Steve Powless, CEO for CSI, said in a press release. "Banks must deliver services that allow customers to access financial services where and how they want, which means they will need to focus more of their attention and investments on technologies that directly affect the consumer."

The survey notes that the top omnichannel priority is customer relationship management.

"As financial institutions begin planning in the new year, boosting profitability and identifying areas of growth have never been more important," Powless said in the release.