Bango has expanded the availability of direct carrier billing for Windows Store and Xbox One to over 200 million subscribers across Europe and the U.S., according to a press release.

European launches for Windows 10 carrier billing through the Bango Platform include EE in the UK, Base in Belgium and 3 in Italy. In the U.S., subscribers on the Verizon network can purchase their favorite apps, games, movies, music and more from Windows Store, across all devices running Windows 10, including Xbox One, by charging the cost to their bill.

Users simply store their phone number in their Microsoft account, then purchase any content from Windows Store or Xbox One console with direct carrier billing.

"In highly developed mobile countries such as the U.S. and the U.K., direct carrier billing still boosts payment conversion rates by up to 10 times compared to credit card," Anil Malhotra, chief marketing officer at Bango, said in the release.