Bango brings direct carrier billing to Telkom Samsung mobile users
South African MNO customers can purchase applications from Samsung's Galaxy Apps store and charge it directly to their mobile phone bill or airtime.
Bango, Telkom and Samsung today announced direct carrier billing for Samsung smartphone and tablet customers in South Africa, according to a press release.
The service is made possible through Telkom's Event Billing service and will enable Telkom customers to purchase applications from Samsung's Galaxy Apps store and charge it directly to their mobile phone bill or airtime, using their Samsung devices. Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience.
A double opt-in process is included so that customers are aware that they are purchasing an app or a game and are not surprised when their account is billed for the purchase. Details of each transaction will be itemised on customers' invoices. Customers can also call Telkom customer care to further validate purchases.
"We are thrilled to be the first to introduce direct carrier billing for Samsung in South Africa," Enzo Scarcella, chief marketing officer at Telkom, said in a statement. "Samsung customers are now able to buy apps and content with their airtime or by adding purchases to their account, giving them a richer and more enjoyable experience."
Justin Hume, director of product marketing, integrated mobility at Samsung Electronics South Africa, said: "Samsung is excited about this partnership, as it further strengthens our commitment to deliver innovative solutions that accompany our mobile services. We continue to enhance how our consumers experience and engage with our services and the direct operator billing on Galaxy Apps will provide a hassle-free and simple buying experience."