Apple Pay now supports instant donations to nonprofits

Apple is making it easier for consumers to donate nonprofit organizations as Apple Pay support for charitable donations started Monday with global organizations such as UNICEF, according to a press release.

Apple said more nonprofits will offer Apple Pay over the coming months so their supporters can make easy, secure and private payments.

"We're making it incredibly easy to give back with Apple Pay," said Jennifer Bailey, Apple's vice president of Apple Pay. "Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve."