Apple Card, the highly anticipated credit card with Goldman Sachs and Mastercard, officially launched in the U.S. yesterday, offering what the companies say is a new mobile card experience on iPhone that combines convenience, rewards perks, financial education and security in a package that few can offer on a single device. 

Apple previewed the Apple Card earlier this month to a limited number of early invitation customers and is now allowing customers to apply for the card through the Wallet app on iPhone. 

"We're thrilled with the overwhelming interest in Apple Card and its positive reception," Jennifer Bailey, Apple's vice president of Apple Pay, said in the announcement. "Customers have told us they love Apple Card's simplicity and how it gives them a better view of their spending."

Apple Card is offering major rewards perks through its Daily Cash program, including 2% Daily Cash every time they use the Apple Card with Apple Pay and 3% each time they use Apple Card on direct Apple purchases, including the Apple Store, the App Store, iTunes, on apple.com and for Apple services. 

Apple Card is adding additional perks to merchants, including 3% rewards to customers using Apple Card with Apple Pay for Uber and Uber Eats. Uber operates ride sharing in 700 cities worldwide and Uber Eats offers mobile ordering  in 500 cities.

Customers using Apple Titanium, the company's physical card, will get 1% back in Daily Cash. 

Cover image courtesy of Apple.