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Amex plans to interact with cardholders through Messenger bots

American Express has unveiled its plans to work with Facebook to explore new experiences to interact with its cardholders in Messenger.

The card network has demonstrated a concept that would have its cardholders sign up to receive real-time notifications about their purchases and important information about Card benefits and services related to those purchases, via an Amex bot for Messenger.

For example, if a platinum cardholder purchases an airline ticket from Las Vegas to New York City, he or she would receive a purchase notification in Messenger and then may also receive a helpful reminder about how to access The Centurion Lounge at the airport, as well as restaurant recommendations, courtesy of The Infatuation, for the upcoming trip.

American Express expects to launch a pilot Amex bot for Messenger in the coming months for eligible U.S. Consumer and OPEN cardholders who opt-in to participate.

"As a long-time partner of Facebook, we're thrilled to be working together to create an innovative experience for our Card Members on Messenger," said Dave Wolf, vice president of digital partnerships and development for American Express. "We know our Card Members appreciate the convenience of receiving information from Amex on digital platforms where they're already spending time. The concept demoed today shows how we could help them stay on top of their purchases and take advantage of their Card benefits. The scale and flexibility of the Messenger platform makes it a powerful channel for us to explore new ways to connect with Card Members."