Allianz Partners, Visa and Wirecard have launched a mobile payment called Allianz Prime, according to a press release.

Allianz Prime users will be able to make secure mobile transactions at all contactless enabled terminals worldwide. Starting today, the app will be tested in Italy, involving a sample of Allianz customers. Wirecard is providing the service to process transactions and is integrating it with a unique loyalty program. Allianz Partners plans a further roll out throughout the year, initially focusing on European markets, according to the release.

Customers who download the Allianz Prime app and register for the service get a virtual and digital Visa card instantly issued by Wirecard. Cards can be topped-up from any existing bank account or via the customer's credit card. To enable contactless mobile payments at the point of sale, users add the digital Visa card with one click into their mobile wallet. Furthermore, virtual Visa cards can be used for ecommerce transactions.

"With the support of our digital partners Visa and Wirecard, the Allianz Partners Innovation Team has created Allianz Prime," Matthias Wünsche, head of market management and innovation at Allianz Partners, said in the release. "A solution that provides our customers with freedom and security via safe and insured mobile payments offline and online, anytime and anywhere. Moreover, it offers a global platform for our Allianz operating entities to engage with their customers on a daily basis, enriching traditional insurance with technology and services."