Alibaba Group Holding Ltd. has launched a partnership program called A100 that helps companies complete their digital transformation, according to a company announcement.

Alibaba, which is Amazon's main competitor, said the program is based on what it calls the Alibaba Operating System, related to its evolution from a pure e-commerce site to an integrated global technology company that competes in the digital entertainment and local services space.

Alibaba executives said the company now offers expertise in a range of services, including supply chain, logistics, payments, sales and marketing based on cloud-based technologies.

"With over 600 million monthly active users and nearly 30 business units specializing in enterprise services including tech-driven retail, mobile payment, digital marketing, media entertainment, IT infrastructure and more, Alibaba is the leading partner for business within China and around the world to capitalize on the growing consumption by China’s middle class," Daniel Zhang, chief executive of Alibaba Group, said in the announcement.

The company cited Nestle as one of the early success stories in the A100 partnership, noting that the company recently expanded into Alibaba channels like Lingshoutong, Freshippo supermarket and RT Mart, according to Alibaba. Nestle meanwhile enhanced its presence in the B2C TMall, TMall Supermarket and rural Taobao.

Nestle in 2018, signed an agreement with Alibaba’s logistics arm, Cainiao to consolidate its four distributors serving Alibaba into one, according to the announcement.

In another example, Starbucks entered a strategic retail partnership in August 2018 with Alibaba to collaborate with key businesses, including the Ele.me food delivery partnership, Freshippo supermarket, Alipay mobile payment, Tmall and Taobao, according to Alibaba. Starbucks launched a virtual store in China using Alibaba technology in December, offering a unified experience across its own mobile app and several apps across the Alibaba ecosystem.