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After pilot project, regional grocery will expand mobile payments program

An Oklahoma City-based supermarket chain has concluded a mobile payment pilot program and will soon expand it. Homeland Stores, a 78-store regional chain, launched the "SwiftScan" program in June with the mobile payments technology provider Double Beam, according to a news release. 

The mobile app lets customers pay with a smartphone. Users download the app, then activate the payment option by taking a picture of a check and a photo ID. They pay for purchases by scanning a QR code and selecting the payment option.

The pilot included 20 Homeland locations, and based on its success, the company said, the app will be accepted at 26 additional locations by the end of October.

"We have had a tremendous response to the app, and are pleased to make the convenient pay-by-phone service available at more Homeland locations throughout our community," Daryl Fitzgerald, president and CEO of Homeland Stores, said in the release.

The company said more than 1,500 customers have downloaded the application and collectively purchased $55,000 in goods using a smartphone device. To encourage participation, it offered a gas discount of 20 cents per gallon to customers who bought more than $25 worth of groceries with their phones. The app also lets users locate stores, view weekly specials, create shopping lists and sign up for exclusive discounts.

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