99 Ranch Market, one of the largest Asian supermarket chains in the U.S., has announced a partnership with Alipay that will enable customers to pay for items using Alipay's mobile wallet in-store, according to a press release.

Beginning July 1, Chinese travelers visiting the U.S. will be able to pay using the Alipay app at 99 Ranch Market's store locations across California, Washington State, New Jersey, Maryland, Nevada, Texas and Oregon.  99 Ranch Market will provide Alipay services in-store through the activation and implementation support of Citcon, a cross-border mobile payment and marketing products provider that helps connect merchants with Chinese mobile wallet users.

"We are committed to offering our shoppers the best experience and service possible, and that means offering a payment method that is the most secure and convenient," Juliet C., marketing manager of 99 Ranch Market, said in the release. "Our partnership with Alipay will enable us to offer our Chinese customers traveling in the U.S. with a familiar checkout experience that minimizes stress at the register, whether its language barriers or payment concerns, while also enabling us to better connect with them and draw them into the stores."

Alipay's geolocation-based "Discover" function and push notifications within the app will enable Chinese customers to locate nearby 99 Ranch Market store locations, receive promotional information and make purchasing decisions. 99 Ranch Market will also be able to market to Chinese travelers before, during and after their visits to the U.S., boosting exposure of their businesses, according to the press release.