There’s more to mobile payments than payments: Engaging Your Customers in the Age of the New Mobile Wallet

There’s more to mobile payments than payments: Engaging Your Customers in the Age of the New Mobile Wallet

The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets every time they pay. But the possibilities for brands to capitalize on the mobile wallet revolution extend far beyond payments.

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