In what is probably not a surprise to anyone, Starbucks' mobile app is the most popular among several well-known restaurant loyalty rewards apps, according to a new survey from The Manifest. The Manifest, which is a business news and how-to-guide...
As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.
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