Location-based mobile advertising to be worth 10.7 billion euros by 2018

The total value of the global real-time mobile location-based advertising and marketing market will grow from 1.2 billion euros (US$1.6 billion) in 2013 at a compound annual growth rate of 54 percent to 10.7 billion euros in 2018, according to...

Loyalty schemes will drive mobile wallet adoption

Loyalty schemes will drive mobile wallet adoption

Consumer uptake of mobile payments will be directly related to the added value received from using mobile wallets.

Isis rewards Wells Fargo m-wallet users

Isis, the joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, is promoting the use of Wells Fargo credit cards in the Isis Mobile Wallet. Until April 30, consumers using a participating Wells Fargo credit card in the Isis...

AT&T, Incipio release NFC mobile wallet case for iPhones

AT&T has partnered with Irvine, Calif.-based phone accessory provider Incipio to produce the NFC-enabled Cashwrap Mobile Wallet Case for iPhones. The Cashwrap Mobile Wallet Case enables iPhone users to make point-of-sale payments with the Isis Mobile Wallet, which is operated...

What is privacy worth to mobile users?

How much would you pay for privacy when it comes to mobile phone usage? A recent study by two University of Colorado economists found that users were willing, on a per-app basis, to make one-time payments of $2.28 to conceal...

Is Google pulling end run around carrier blockage of NFC secure element?

When the new Android 4.4 KitKat OS is rolled out, possibly today, it may include a substantial change related to NFC, according to Android Police. Thus far, Google Wallet has been added to very few phones because it uses the...

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5 tidbits from the 2018 Bank Customer Experience Summit