Upcoming webinar to tackle mobile commerce fraud
As more and more consumers conduct commerce on their mobile devices, the chance of fraud increases. If mobile commerce is part of your overall selling strategy, understanding the differences between e-commerce and m-commerce fraud management is critical.
Join CyberSource, ThreatMetrix and Mobile Payments Today onMarch 30 at noon ET for our hour-long webinar, 'Convert More Mobile Orders with Less Fraud', where you will gain insights on how to build fraud strategies for your mobile sales channel.
We will cover:
- E-commerce versus m-commerce – the difference between the two, and the implications in terms of fraud management
- Data – understand the type of data you will need to capture to effectively manage m-commerce fraud
- Tools and rules – learn the different approaches that you should consider when deploying tools to detect m-commerce fraud
- Measurement – the importance of analysis when fine-tuning your fraud strategy for m-commerce.
All the differences in behavior, data and tools associated with your mobile channel should lead logically to differences in your fraud rules – especially with the objective of minimizing manual review and rejecting of valid customer orders. If these differences aren't planned for, your organization may experience higher rates of fraud across your mobile channel.
On the webinar, you'll hear from Nathan Wood, director of product management at CyberSource, and Dean Weinert, senior director of product management at ThreatMetrix.
As an added bonus for registering, you'll receive the Q4 2016 ThreatMetrix Cybercrime report and be the first to receive the results from the latest CyberSource online fraud benchmarking survey.