Kohl’s first retailer melding Apple Pay, store charge card, loyalty program
Kohl's customers can now tap Apple Pay to use their store charge cards and not miss out on earning loyalty rewards in the process.
The new mobile payment option is being deployed to 250 stores and expected to be in all stores nationwide by end of this month, according to an announcement.
At that point Kohl's will be the first retailer to deliver a one-tap checkout approach that includes its own store credit card and loyalty program.
"Kohl's is blending the physical and digital shopping experiences in more ways than ever before. Offering conveniences to Kohl's customers that make it easy for them, like a seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty program is one of the ways that we are leading as an omnichannel retailer," said Ratnakar Lavu, Kohl's CTO.
"We are continuing to innovate in mobile to provide an easy, seamless shopping experience whether it's our mobile payment offerings, the features and functionality on Kohl's mobile app or the Kohls.com experience on smartphones and tablets."
The strategy was initially announced just about a year ago. Customers use their iPhone at a contactless reader at the register to pay and receive individual rewards. Those wanting to pay with the Apple Watch just click the side button and hold the watch face to the reader.
Kohl's said the Apple Pay move is part of its continuous focus on creating an easy omnichannel shopping experience and will also make online mobile browsing for products easy as well. The Kohl's mobile app has been downloaded 12 million times.
Despite tremendous media focus since its debut Apple Pay has not grabbed merchant traction, noted an Apple Insider report.
While it is being warmly embraced by nearly every bank, the majority of retailers are not offering the payment approach even though some, including Marriott, indicated support early on. According to Apple Insider a few more big brands, including Chick-fil-A, will deploy support later this year.
Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn.www