Did you know that over 38% of your customers likely have smartphones? This number has been growing by 50% annually since 2009. It is projected more than half the US population will be carrying a smartphone by 2015! People are increasingly turning to their phone to do more things they used to do on their PC: enjoy games and music , keep up with their social networks, check news and weather, stay organized with calendars and reminders, and conduct financial transactions, such as pay their monthly recurring bills right from the palm of their hands.
When Will Your Customers Demand Mobile? Customers have already started asking for mobile payment solutions, demanding more access to their personal account information and giving them more control over their financial lives. Mobile payments applications provide customers the ultimate freedom of time and place to check balances, monitor usage, and pay bills. Also, as consumers experience this convenience and control with mobile payment service from one of their utilities, they will expect it from their other utilities as well.