By using the mobile channel as part of your product and marketing initiatives, you can:
Engage more consumers effectively with your products
Increase brand awareness by directly connecting with consumers
Improve customer loyalty and retention
Boost revenue streams via high campaign response rates
Tap into a growing global messaging market
OpenMarket’s objective is to provide the most reliable mobile payments, delivery and messaging services for companies that want to use mobile as a marketing and communications channel. With our Mobile Messaging 101 guide, we described how a company can get started with mobile messaging. Mobile Messaging 201 expands that guide for companies that wish to create compelling messaging applications using SMS.