Live Webinar: DATA STUDY — Mobile Engagement Drives Happier Holidays for Retailers

How is in-app mobile engagement helping retailers drive response rates, traffic and revenue? A perfect storm of statistics illustrates how critical effective mobile strategies are for retailers, for whom the holidays typically account for 20-40% of annual sales.

FEATURES


Former Google Wallet exec on Poynt with new venture

EMV migration in the U.S. has opened the door for a new entrant into the point-of-sale terminal industry.

Restaurants and the mobile revolution

Five payments executives discuss how this sector is changing the way it interacts with consumers through technology.

Where's my (your) money?: Overcoming mobile payment growing pains

Ronald Herman, CEO and founder of Sionic Mobile, says having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components of a mobile effort.

Proxama finds mobile opportunities in North America

Company will expand outside of the U.K. and offer its mobile proximity services in Canada and the U.S., as Apple Pay, BLE beacons, EMV migration and HCE shake up both markets.

Build an integrated mobile experience on an identity relationship management platform

Lasse Andresen, CTO for multinational identity and access management software corporation ForgeRock, discusses how businesses can reach consumers across different channels.

LevelUp's Passbook integration goes live with Capital Teas

Apple's mobile wallet gives merchant-branded prepaid cards a chance to compete with the card networks in the same space.

Paydiant's large role in mobile payments

The company's CEO recently spoke with Mobile Payments Today about his work with the Merchant Customer Exchange, Subway and what the future holds for this industry.

Dunkin' Donuts bakes in mobile ordering

QSR chain explores all possibilities to connect with its customers through their smartphones.

Apple Pay creates new opportunities for marketers

Now might be a good time for marketers to get to know Passbook better.

The mobile commerce revolution: Are you prepared?

Steve Gurley, CEO and Chief Consultant for Pyrim Technologies, offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

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NEWS


Atlanta neighborhood gets its own mobile rewards system

Sionic Mobile is the company behind what's being called Midtown Loyal.

GSMA spills details about Mobile World Congress Shanghai

Conference will focus on how mobile technology is revolutionizing and enhancing every aspect of individuals' lives.

Trade association set to host mobile payments session in DC

The Merchants Payments Coalition wants to educate Congress members and their staffs about upcoming innovations in payments.

Webinar to cover mistakes retailers make with mobile during the holidays

In this webinar, we'll discuss five common problems that shoppers encounter in the mobile shopping process, and how retailers can remove the friction that is sending more than half of their customers away.

UK mobile marketing provider partners with BlueSnap

Yoyo made the decision to switch from another payment gateway to BlueSnap for its more comprehensive selection of APIs and stronger cross-border acquiring capabilities.

Forget Apple: Starbucks wants to rule mobile payments

United States consumers made $1.3 billion in mobile payments in 2013 and the coffee retailer accounted for over 90 percent of those purchases.

Ralph Lauren takes over Harrods displays using mobile proximity tech

The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.

Webinar will take marketers beyond mobile payment

For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.

Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Mobile Payments Today publishes State of the Industry report

MobilePaymentsToday.com surveyed consumers in the U.S., U.K., India and Brazil to discover how they are adapting to the growing mobile payments industry. Our fourth edition is available in five versions.

MCX intends to expand network through InComm partnership

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange, a company formed by the nation's leading merchants to develop a customer-centric and mobile payment network.

Amazon lets shoppers add items to wishlist via Tweets

The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.

Pyrim intends to guide mobile marketers with new service

Pyrim Technologies today launched what it calls the Mobile Commerce Support Service, a leveraged marketing support offering designed to educate senior marketers on the rapidly changing mobile commerce ecosystem. The service will touch different aspects of mobile commerce such as...

Subway goes with Softcard for mobile payments platform

Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.