Top 10 Tips to Identify High-Performance App Discovery Incent Networks

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This paper outlines the top ten characteristics to look for in a rewards-based app discovery incent network.

FEATURES


The chicken or the egg? Loyalty will drive mobile payments

Tiago Soromenho, founder of Mozido's StickyStreet mobile loyalty solution, gives his view on why this is still a longstanding issue.

Starbucks: Getting rid of plastic in ways no other brand can

Rob Stringer, the vice president of marketing and product development for Cortex MCP, gives us another glimpse into why the coffee giant does loyalty right.

Mobile payments rule the early holiday shopping season

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

CardMobili brings digital wallet capabilities to MNOs

The company is partnering with direct carrier biller Bango to enable consumers to buy physical items and charge them to their monthly mobile bill.

Apple Pay's missing one thing retailers crave: Data

The mobile payments system diminishes the ability to track shopper behavior. This is among the reasons why some major retailers are not accepting it, writes the President and CEO of LoyaltyOne Inc. Bryan Pearson.

Former Google Wallet exec on Poynt with new venture

EMV migration in the U.S. has opened the door for a new entrant into the point-of-sale terminal industry.

Restaurants and the mobile revolution

Five payments executives discuss how this sector is changing the way it interacts with consumers through technology.

Where's my (your) money?: Overcoming mobile payment growing pains

Ronald Herman, CEO and founder of Sionic Mobile, says having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components of a mobile effort.

Proxama finds mobile opportunities in North America

Company will expand outside of the U.K. and offer its mobile proximity services in Canada and the U.S., as Apple Pay, BLE beacons, EMV migration and HCE shake up both markets.

Build an integrated mobile experience on an identity relationship management platform

Lasse Andresen, CTO for multinational identity and access management software corporation ForgeRock, discusses how businesses can reach consumers across different channels.

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NEWS


NCR Silver POS adds LevelUp

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Boost Mobile, Sprint apps feature gift card function

Consumers can buy gift cards from top retailers in gaming, entertainment, casual dining and apparel.

New York Fries launches mobile payment, loyalty program

Fry Society initiative offers customers two levels of loyalty for free fries, poutine and points.

Atlanta neighborhood gets its own mobile rewards system

Sionic Mobile is the company behind what's being called Midtown Loyal.

GSMA spills details about Mobile World Congress Shanghai

Conference will focus on how mobile technology is revolutionizing and enhancing every aspect of individuals' lives.

Trade association set to host mobile payments session in DC

The Merchants Payments Coalition wants to educate Congress members and their staffs about upcoming innovations in payments.

Webinar to cover mistakes retailers make with mobile during the holidays

In this webinar, we'll discuss five common problems that shoppers encounter in the mobile shopping process, and how retailers can remove the friction that is sending more than half of their customers away.

UK mobile marketing provider partners with BlueSnap

Yoyo made the decision to switch from another payment gateway to BlueSnap for its more comprehensive selection of APIs and stronger cross-border acquiring capabilities.

Forget Apple: Starbucks wants to rule mobile payments

United States consumers made $1.3 billion in mobile payments in 2013 and the coffee retailer accounted for over 90 percent of those purchases.

Ralph Lauren takes over Harrods displays using mobile proximity tech

The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.

Webinar will take marketers beyond mobile payment

For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.

Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Mobile Payments Today publishes State of the Industry report

MobilePaymentsToday.com surveyed consumers in the U.S., U.K., India and Brazil to discover how they are adapting to the growing mobile payments industry. Our fourth edition is available in five versions.

MCX intends to expand network through InComm partnership

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange, a company formed by the nation's leading merchants to develop a customer-centric and mobile payment network.

Amazon lets shoppers add items to wishlist via Tweets

The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.