#CONNECTsummit14: Using Big Data to give customers what they want

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The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

FEATURES


#CONNECTsummit14: The analyst's view: think mobile first

Michelle Evans, senior consumer finance analyst at Euromonitor International, shares her key takeaways from last week's conference.

#CONNECTsummit14: mobile experience first, payments second

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

#CONNECTsummit14: Gartner shares mobile best practices statistics

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Twitter for mobile marketing and payments

The social network give brands the opportunity to spread their message and even the ability to nab some sales in the process.

LevelUp gives startups a break with new enrollment program

Loyalty and mobile payment provider continues focus on QSR sector.

Restaurants seek to enhance in-store experience through customers' smart devices

Executives from White Castle and Dave & Buster's gave their take on the issue at the NRA Show.

LevelUp merchants get another marketing tool in iBeacon support

Boston-based company says customers increased spend after merchants integrated iBeacon.

CashStar lights the path with digital gifting

CEO Ben Kaplan discusses the role gift cards can play in mobile payments.

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NEWS


ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

HID Global intros mobile engagement through NFC

Company will integrate its iZipline product to provide instant marketing abilities through a consumer's smartphone.

Singapore mPOS company reveals new global strategy

SCCP Group becomes goSwiff as company also focuses on marketing services for its clients.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Fresh To Order intros mobile payments, loyalty app

Fresh To Order has introduced a new mobile app that allows guests to pay for their meals and earn rewards. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend.

Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

First Data introduces mobile loyalty program for SMBs

First Data Corporation Tuesday announced the commercial integration of its Perka mobile loyalty product. Its apps are now available through First Data distribution systems, according to a press release. Perka is a cloud-based customer loyalty product that connects businesses to...

SK Planet Slydes into the US with new mobile shopping app

SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release. Slyde, which consumers can download...

Swedish merchants get marketing help from Mimitro's mobile coupon product

Sweden-based mobile marketing firm Mimitro today officially launched its mobile online coupon and marketing messaging product, according to a press release. Mimitro and its partner service providers now can give customers, what it says is, an easy to use, secure...

Monitise acquires Markco Media Limited to add loyalty platform

Monitise, a global mobile money technology provider, today announced the acquisition of the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Limited, which the company says will enhance its international...

Finland burger chain uses Seamless mobile app for payment and loyalty

Consumers who visit select Hesburger locations in Finland can now use a mobile app from Seamless to pay for their order, according to a joint statement from the companies.   SEQR is a mobile app from Seamless that is now live in three countries with Finland as the latest market thanks to the Hesburger partnership.

Portugal MNO partners with CardMobili on loyalty offering

CardMobili, a provider of digital wallet product, today announced it has reached an agreement with Portugal Telecom for the network operator to integrate the CardMobili mobile consumer loyalty service under the branding MEO CardMobili. The cloud-based service platform has been...

LevelUp, Zuppler partner to bridge gap in online ordering and mobile payments

In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide next-generation mobile apps for restaurants. According to a news release, online ordering provider Zuppler and mobile...

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.