Cellum announces Apple Pay support (Press Release)

Leading European secure mobile wallet provider expects new impetus for user adoption, announces plans for integration to Apple Pay

FEATURES


Consumers love mobile, so how can marketers keep up?

Jeff Zwelling, CEO of mobile marketing firm Convertro, discusses how smartphones play a role in how people interact with brands.

Apple Pay: Is it enough?

Rick Oglesby, senior research analyst for Double Diamond Payments Research, examines what Apple's recent announcement means for mobile payments.

Softcard seeks an Apple hand

Mobile Payments Today Editor Will Hernandez examines some challenges potentially facing the mobile wallet on Apple's new iPhone 6.

Apple Pay explodes onto the scene

Apple intros mobile wallet capabilities that combine NFC, Passbook and Touch ID. Company has support from banks, major card issuers and retailers.

Apple is the main event, but don't forget the undercard

Mobile Payments Today Editor Will Hernandez reviews what has been an exciting week for the future of mobile payments.

#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

#CONNECTsummit14: The analyst's view: think mobile first

Michelle Evans, senior consumer finance analyst at Euromonitor International, shares her key takeaways from last week's conference.

#CONNECTsummit14: mobile experience first, payments second

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

#CONNECTsummit14: Gartner shares mobile best practices statistics

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.

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NEWS


Subway goes with Softcard for mobile payments platform

Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Twitter adding a 'Buy' button

The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.

SessionM expands mobile loyalty capabilities

Company's new offering gives retailers the ability to offer consumers custom rewards.

Study: Prepaid card users highly likely to adopt mobile payments

The greater the number of features -- such as mobile payments -- associated with a card, the greater the likelihood of customer retention.

ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

HID Global intros mobile engagement through NFC

Company will integrate its iZipline product to provide instant marketing abilities through a consumer's smartphone.

Singapore mPOS company reveals new global strategy

SCCP Group becomes goSwiff as company also focuses on marketing services for its clients.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Fresh To Order intros mobile payments, loyalty app

Fresh To Order has introduced a new mobile app that allows guests to pay for their meals and earn rewards. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend.

Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

First Data introduces mobile loyalty program for SMBs

First Data Corporation Tuesday announced the commercial integration of its Perka mobile loyalty product. Its apps are now available through First Data distribution systems, according to a press release. Perka is a cloud-based customer loyalty product that connects businesses to...

SK Planet Slydes into the US with new mobile shopping app

SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release. Slyde, which consumers can download...

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.