Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers’ smartphones while they shop in the company's department stores in Canada and the U.S.


LevelUp gives startups a break with new enrollment program

Loyalty and mobile payment provider continues focus on QSR sector.

Restaurants seek to enhance in-store experience through customers' smart devices

Executives from White Castle and Dave & Buster's gave their take on the issue at the NRA Show.

LevelUp merchants get another marketing tool in iBeacon support

Boston-based company says customers increased spend after merchants integrated iBeacon.

CashStar lights the path with digital gifting

CEO Ben Kaplan discusses the role gift cards can play in mobile payments.

An inside look at what drives LevelUp

Mobile-payment and loyalty provider opens its door to a new office.

MCX wants to be the world's most accepted mobile wallet

Company executive sheds some light on merchant consortium's plans.

Isis is still rolling on the mobile track

Wallet provider says 20,000 new activations happen daily.

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

LevelUp cuts payment processing fee

Mobile payments provider improves transaction model to lower costs for merchants.

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First Data introduces mobile loyalty program for SMBs

First Data Corporation Tuesday announced the commercial integration of its Perka mobile loyalty product. Its apps are now available through First Data distribution systems, according to a press release. Perka is a cloud-based customer loyalty product that connects businesses to...

SK Planet Slydes into the US with new mobile shopping app

SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release. Slyde, which consumers can download...

Swedish merchants get marketing help from Mimitro's mobile coupon product

Sweden-based mobile marketing firm Mimitro today officially launched its mobile online coupon and marketing messaging product, according to a press release. Mimitro and its partner service providers now can give customers, what it says is, an easy to use, secure...

Monitise acquires Markco Media Limited to add loyalty platform

Monitise, a global mobile money technology provider, today announced the acquisition of the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Limited, which the company says will enhance its international...

Finland burger chain uses Seamless mobile app for payment and loyalty

Consumers who visit select Hesburger locations in Finland can now use a mobile app from Seamless to pay for their order, according to a joint statement from the companies.   SEQR is a mobile app from Seamless that is now live in three countries with Finland as the latest market thanks to the Hesburger partnership.

Portugal MNO partners with CardMobili on loyalty offering

CardMobili, a provider of digital wallet product, today announced it has reached an agreement with Portugal Telecom for the network operator to integrate the CardMobili mobile consumer loyalty service under the branding MEO CardMobili. The cloud-based service platform has been...

LevelUp, Zuppler partner to bridge gap in online ordering and mobile payments

In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide next-generation mobile apps for restaurants. According to a news release, online ordering provider Zuppler and mobile...

Australian bank tests iBeacon in three Sydney branches

St. George Bank in Australia this week announced the start of iBeacon trials within its retail branch network, marking an Australian-first for a bank to adopt the new technology, according to a press release. Currently being trialed in three Sydney branches, the technology delivers a personalized experience each time a St.

Virgin Atlantic tests iBeacons in London

Virgin Atlantic is testing an iBeacon at London's Heathrow Airport as part of an effort to give travelers a chance to customize their experience, according to a report in the International Business Times. The airline placed the iBeacons throughout areas where it operates in Heathrow Terminal 3, according to the report.

Starbucks considers white-labeling its mobile app

Tech companies and national retailers have approached Starbucks about whether the coffee giant would consider licensing or white-labeling its successful mobile application, CEO Howard Schultz revealed yesterday during the company's earnings call. Schultz reiterated the consideration this morning on CNBC....

Location-based mobile advertising to be worth 10.7 billion euros by 2018

The total value of the global real-time mobile location-based advertising and marketing market will grow from 1.2 billion euros (US$1.6 billion) in 2013 at a compound annual growth rate of 54 percent to 10.7 billion euros in 2018, according to...

Telefónica creates new mobile marketing company

Telefónica today announced the creation of Axonix, a new company with the financial backing of Telefónica and affiliates of Blackstone's GSO Capital Partners. The company said in a press release Axonix is the first mobile advertising exchange platform owned and...

B2C mobile messaging company adds Apple Passbook platform

Outspoken, a B2C mobile messaging company, announced the expansion of its mobile marketing platform to support Apple's Passbook application. According to a news release, Outspoken's clients will now be able to send passes, including coupons, gift cards, boarding passes and...

Accumulate intros new m-commerce product in Sweden

Sweden-based Accumulate AB today introduced what it calls a unique suite of products and services for mobile payment and proximity marketing aimed at bringing the online shopping experience to the physical store. Close Payment with Close Beacon is a BLE/iBeacon-based...

Opt-out registry takes aim at location-based marketers

The Future of Privacy Forum, a Washington-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., a global registry of wireless names and identifiers, have announced the launch of a new platform that...

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.