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In this eBook, Top Tips and Techniques for Holiday App Marketing, we’ll provide some suggestions and guidelines to help you overcome those challenges and capitalize on this competitive yet opportunity-filled time of year for app marketers.
Ronald Herman, CEO and founder of Sionic Mobile, says having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components of a mobile effort.
Company will expand outside of the U.K. and offer its mobile proximity services in Canada and the U.S., as Apple Pay, BLE beacons, EMV migration and HCE shake up both markets.
Lasse Andresen, CTO for multinational identity and access management software corporation ForgeRock, discusses how businesses can reach consumers across different channels.
Apple's mobile wallet gives merchant-branded prepaid cards a chance to compete with the card networks in the same space.
The company's CEO recently spoke with Mobile Payments Today about his work with the Merchant Customer Exchange, Subway and what the future holds for this industry.
QSR chain explores all possibilities to connect with its customers through their smartphones.
Now might be a good time for marketers to get to know Passbook better.
Steve Gurley, CEO and Chief Consultant for Pyrim Technologies, offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.
Jeff Zwelling, CEO of mobile marketing firm Convertro, discusses how smartphones play a role in how people interact with brands.
Rick Oglesby, senior research analyst for Double Diamond Payments Research, examines what Apple's recent announcement means for mobile payments.
MobilePaymentsToday.com surveyed consumers in the U.S., U.K., India and Brazil to discover how they are adapting to the growing mobile payments industry. Our fourth edition is available in five versions.
InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange, a company formed by the nation's leading merchants to develop a customer-centric and mobile payment network.
The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.
Pyrim Technologies today launched what it calls the Mobile Commerce Support Service, a leveraged marketing support offering designed to educate senior marketers on the rapidly changing mobile commerce ecosystem. The service will touch different aspects of mobile commerce such as...
Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.
The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.
The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.
Company's new offering gives retailers the ability to offer consumers custom rewards.
The greater the number of features -- such as mobile payments -- associated with a card, the greater the likelihood of customer retention.
Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.
Company will integrate its iZipline product to provide instant marketing abilities through a consumer's smartphone.
SCCP Group becomes goSwiff as company also focuses on marketing services for its clients.
Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.
Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.
TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.
Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.
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