New association will promote tech-powered experience across consumer channels

The Interactive Customer Experience Association will explore ways that technologies can be combined to create new and unique consumer experiences.

FEATURES


Mozido enters China by way of PayEase acquisition

Company buys PayEase, which is one of 22 licensed payment processing companies in the country.

PayPal Here comes to Windows

The partnership between the two companies gives small and medium-sized merchants another option for mobile point-of-sale services as Microsoft positions its newest tablet as a commerce device.

Retailers seek to link the mobile and in-store experience for consumers

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

The Kessler Effect and today's crowded payments ecosystem

Dan Kramer, the senior vice president of marketing and merchant services for SHAZAM, wrote about how new entrants in the marketplace can be successful.

2014 in review, part II: Security, bitcoin, carrier billing, and mPOS

Data breaches were a hot-button topic in 2014, maybe even more so than Apple Pay.

The chicken or the egg? Loyalty will drive mobile payments

Tiago Soromenho, founder of Mozido's StickyStreet mobile loyalty solution, gives his view on why this is still a longstanding issue.

Starbucks: Getting rid of plastic in ways no other brand can

Rob Stringer, the vice president of marketing and product development for Cortex MCP, gives us another glimpse into why the coffee giant does loyalty right.

Mobile payments rule the early holiday shopping season

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

CardMobili brings digital wallet capabilities to MNOs

The company is partnering with direct carrier biller Bango to enable consumers to buy physical items and charge them to their monthly mobile bill.

Apple Pay's missing one thing retailers crave: Data

The mobile payments system diminishes the ability to track shopper behavior. This is among the reasons why some major retailers are not accepting it, writes the President and CEO of LoyaltyOne Inc. Bryan Pearson.

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NEWS


Vibes seeks to improve mobile marketing with new initiative

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet directly from a mobile ad.

Twitter buys Indian mobile marketing firm ZipDial

The user experience combines SMS, voice, mobile Web, and access to mobile apps to bridge users from offline to online.

CardMobili adds beacon capability to digital wallet offering

Company's beacon product is designed to provide wallet owners with a powerful set of new marketing initiatives that help increase customer acquisition and influence purchasing decisions.

NCR Silver POS adds LevelUp

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Boost Mobile, Sprint apps feature gift card function

Consumers can buy gift cards from top retailers in gaming, entertainment, casual dining and apparel.

New York Fries launches mobile payment, loyalty program

Fry Society initiative offers customers two levels of loyalty for free fries, poutine and points.

Atlanta neighborhood gets its own mobile rewards system

Sionic Mobile is the company behind what's being called Midtown Loyal.

GSMA spills details about Mobile World Congress Shanghai

Conference will focus on how mobile technology is revolutionizing and enhancing every aspect of individuals' lives.

Trade association set to host mobile payments session in DC

The Merchants Payments Coalition wants to educate Congress members and their staffs about upcoming innovations in payments.

Webinar to cover mistakes retailers make with mobile during the holidays

In this webinar, we'll discuss five common problems that shoppers encounter in the mobile shopping process, and how retailers can remove the friction that is sending more than half of their customers away.

UK mobile marketing provider partners with BlueSnap

Yoyo made the decision to switch from another payment gateway to BlueSnap for its more comprehensive selection of APIs and stronger cross-border acquiring capabilities.

Forget Apple: Starbucks wants to rule mobile payments

United States consumers made $1.3 billion in mobile payments in 2013 and the coffee retailer accounted for over 90 percent of those purchases.

Ralph Lauren takes over Harrods displays using mobile proximity tech

The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.

Webinar will take marketers beyond mobile payment

For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.

Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.