Moki Case Study: New York Public Library

The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen communities. Given it’s community oriented mission, NYPL wanted to include local community’s voice in setting key design goals.

FEATURES


Mobile wallets spin their wheels in the mud as consumer adoption stalls

Mobile Payments Today Editor Will Hernandez shares his thoughts on the current market.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Mozido enters China by way of PayEase acquisition

Company buys PayEase, which is one of 22 licensed payment processing companies in the country.

PayPal Here comes to Windows

The partnership between the two companies gives small and medium-sized merchants another option for mobile point-of-sale services as Microsoft positions its newest tablet as a commerce device.

Retailers seek to link the mobile and in-store experience for consumers

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

The Kessler Effect and today's crowded payments ecosystem

Dan Kramer, the senior vice president of marketing and merchant services for SHAZAM, wrote about how new entrants in the marketplace can be successful.

2014 in review, part II: Security, bitcoin, carrier billing, and mPOS

Data breaches were a hot-button topic in 2014, maybe even more so than Apple Pay.

The chicken or the egg? Loyalty will drive mobile payments

Tiago Soromenho, founder of Mozido's StickyStreet mobile loyalty solution, gives his view on why this is still a longstanding issue.

Starbucks: Getting rid of plastic in ways no other brand can

Rob Stringer, the vice president of marketing and product development for Cortex MCP, gives us another glimpse into why the coffee giant does loyalty right.

Mobile payments rule the early holiday shopping season

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

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NEWS


Pyrim intends to educate merchants about mobile commerce

The company introduced what what it calls the Mobile Commerce Education Resource Kit, a guide designed to teach merchants about the mobile commerce ecosystem.

Amex pushes forward major retail rewards initiative

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

Vibes partners with Adobe to power mobile marketing campaigns

This integration allows digital marketers to create and manage campaigns for mobile wallet, SMS and push messaging from a single platform.

Emagine enhances real-time mobile marketing

Company offers mobile operators the ability to send marketing messages in real time.

New association will promote tech-powered experience across consumer channels

The Interactive Customer Experience Association will explore ways that technologies can be combined to create new and unique consumer experiences.

Vibes seeks to improve mobile marketing with new initiative

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet directly from a mobile ad.

Twitter buys Indian mobile marketing firm ZipDial

The user experience combines SMS, voice, mobile Web, and access to mobile apps to bridge users from offline to online.

CardMobili adds beacon capability to digital wallet offering

Company's beacon product is designed to provide wallet owners with a powerful set of new marketing initiatives that help increase customer acquisition and influence purchasing decisions.

NCR Silver POS adds LevelUp

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Boost Mobile, Sprint apps feature gift card function

Consumers can buy gift cards from top retailers in gaming, entertainment, casual dining and apparel.

New York Fries launches mobile payment, loyalty program

Fry Society initiative offers customers two levels of loyalty for free fries, poutine and points.

Atlanta neighborhood gets its own mobile rewards system

Sionic Mobile is the company behind what's being called Midtown Loyal.

GSMA spills details about Mobile World Congress Shanghai

Conference will focus on how mobile technology is revolutionizing and enhancing every aspect of individuals' lives.

Trade association set to host mobile payments session in DC

The Merchants Payments Coalition wants to educate Congress members and their staffs about upcoming innovations in payments.

Webinar to cover mistakes retailers make with mobile during the holidays

In this webinar, we'll discuss five common problems that shoppers encounter in the mobile shopping process, and how retailers can remove the friction that is sending more than half of their customers away.

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.