Top Tips and Techniques for Holiday App Marketing

In this eBook, Top Tips and Techniques for Holiday App Marketing, we’ll provide some suggestions and guidelines to help you overcome those challenges and capitalize on this competitive yet opportunity-filled time of year for app marketers.

FEATURES


Where's my (your) money?: Overcoming mobile payment growing pains

Ronald Herman, CEO and founder of Sionic Mobile, says having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components of a mobile effort.

Proxama finds mobile opportunities in North America

Company will expand outside of the U.K. and offer its mobile proximity services in Canada and the U.S., as Apple Pay, BLE beacons, EMV migration and HCE shake up both markets.

Build an integrated mobile experience on an identity relationship management platform

Lasse Andresen, CTO for multinational identity and access management software corporation ForgeRock, discusses how businesses can reach consumers across different channels.

LevelUp's Passbook integration goes live with Capital Teas

Apple's mobile wallet gives merchant-branded prepaid cards a chance to compete with the card networks in the same space.

Paydiant's large role in mobile payments

The company's CEO recently spoke with Mobile Payments Today about his work with the Merchant Customer Exchange, Subway and what the future holds for this industry.

Dunkin' Donuts bakes in mobile ordering

QSR chain explores all possibilities to connect with its customers through their smartphones.

Apple Pay creates new opportunities for marketers

Now might be a good time for marketers to get to know Passbook better.

The mobile commerce revolution: Are you prepared?

Steve Gurley, CEO and Chief Consultant for Pyrim Technologies, offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

Consumers love mobile, so how can marketers keep up?

Jeff Zwelling, CEO of mobile marketing firm Convertro, discusses how smartphones play a role in how people interact with brands.

Apple Pay: Is it enough?

Rick Oglesby, senior research analyst for Double Diamond Payments Research, examines what Apple's recent announcement means for mobile payments.

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NEWS


Mobile Payments Today publishes State of the Industry report

MobilePaymentsToday.com surveyed consumers in the U.S., U.K., India and Brazil to discover how they are adapting to the growing mobile payments industry. Our fourth edition is available in five versions.

MCX intends to expand network through InComm partnership

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange, a company formed by the nation's leading merchants to develop a customer-centric and mobile payment network.

Amazon lets shoppers add items to wishlist via Tweets

The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.

Pyrim intends to guide mobile marketers with new service

Pyrim Technologies today launched what it calls the Mobile Commerce Support Service, a leveraged marketing support offering designed to educate senior marketers on the rapidly changing mobile commerce ecosystem. The service will touch different aspects of mobile commerce such as...

Subway goes with Softcard for mobile payments platform

Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Twitter adding a 'Buy' button

The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.

SessionM expands mobile loyalty capabilities

Company's new offering gives retailers the ability to offer consumers custom rewards.

Study: Prepaid card users highly likely to adopt mobile payments

The greater the number of features -- such as mobile payments -- associated with a card, the greater the likelihood of customer retention.

ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

HID Global intros mobile engagement through NFC

Company will integrate its iZipline product to provide instant marketing abilities through a consumer's smartphone.

Singapore mPOS company reveals new global strategy

SCCP Group becomes goSwiff as company also focuses on marketing services for its clients.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

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Transactions are just a part of the mobile payment story. Merchants are learning how to leverage payment data for mobile marketing campaigns that attract new customers and keep loyal customers coming back.