There is no end in sight to the explosive growth and success of the mobile app space. However, this skyrocketing growth and ever-changing marketspace pose formidable challenges for mobile app marketers who need to stand out amongst the half million apps crowding today’s app stores, grapple with sustainable business models, and stay focused on the right metrics to achieve the proper ROI for their mobile strategy.

Fiksu helps digital marketers overcome the hurdle of getting their iOS or Android app discovered and download by the all-important engaged, loyal users–all while lowering user acquisition costs by as much as 3X. This is achieved by associating app usage data with the channels and times in which the users were acquired to continually improve marketing spend allocation. The platform employs a proprietary predictive algorithm that converts its intelligence into real-time actions that:

• Optimize traffic allocations in real time

• Raise an app’s rank in app store environments

• Improve cost/performance

• Generate ad-driven and organic downloads and use by loyal users

Fiksu’s impressive client list includes major brands including Groupon, Gilt, Hearst Magazines, Barnes & Noble Nook, and MTV as well as up-and-coming ventures such as Where, HotelTonight, Nomad, and GrubHub.