Features, News & Blogs
Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they …
A constant refrain in mobile payments is that it's not about the transaction, it's about the data. Payment marketing provider Swipely is looking to build a business around that idea. The company has announced that it has secured a Series B round of …
New England-based convenience store chain Cumberland Farms has been offering the SmartPay Check-Link pay-with-your-phone app since January. For consumers who use the app to pay for gas at the pump, 10 cents per gallon is deducted automatically from …
DSA discusses how mobile fits into omnichannel marketing"Omnichannel" has been the hot brand buzzword of late, describing the many conduits consumers have to interact with brands. But like most buzzwords, it's been used so often as to be rendered almost meaningless. The issue for brands isn't in …
Splick-it, a mobile and online ordering platform, announced it has been selected to power the mobile and online ordering system for Jersey Mike's Subs restaurants. "Customers are increasingly looking for easy and convenient ways to get their meal …
Payment technology provider PayZang has announced a new mobile application that lets nonprofits accept donations via credit card and ACH payment. The app is compatible with iOS devices and will be available for Android devices later this spring …
ArmorActive announces partnership with mobile loyalty providerArmorActive announced its partnership with CityGro, a mobile loyalty program provider, to offer iPad mobile loyalty solutions. The company said the solution provides an effective means of gathering, analyzing and capitalizing on customer propensity …
Chase Visa deal and SDWOANAF: where potential and confusion meetWriting clearly requires more effort than just writing; this becomes more evident the more complicated the subject. The Wall Street Journal provided a good example of that recently with its article "What's in Your Digital Wallet? Lucrative Data" The …
Impressive numbers for its mobile payment app are now a regular part of Starbucks' quarterly analyst calls. They've been catnip for payment analysts and last week's call was no different. Discussing Starbucks earnings for Q2 2013 last week, company …
USA Technologies Inc. bills itself as a service provider for "small-ticket, self-serve retailing industries." That means vending machines. And now the company will be offering consumers something else to go with their sodas and candy: rewards for …
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The days of plastic cards, key tags and punch cards are disappearing. Frequent flyer clubs and shopping rewards programs are going mobile. This research center covers how mobile marketing and loyalty programs are helping customers interact with, and benefit from, the brands they trust using their mobile devices.

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