Vibes, a mobile marketing company, Wednesday announced that its Catapult Wallet Manager platform supports Apple Watch, enabling brands running mobile wallet campaigns in Apple's Passbook to immediately engage with consumers on the Apple Watch, according to a press release.

"With everything in Passbook now on your wrist, Apple Watch puts mobile wallet and payments closer to consumers than ever before," Vibes CTO John Haro, said in a statement. "The mobile marketing ecosystem is expanding and evolving thanks to advancements in wearables and Internet of Things technology, underscoring the need for CRM technology that helps brands build rewarding relationships on these increasingly personal devices. We're excited to help marketers capitalize on this new Apple Watch opportunity with our proven mobile wallet technology and more than 150 mobile experts."

Additionally, Vibes also announced that Apple Watch is covered by its WalletAds mobile ad technology, which enables consumers to tap a mobile ad and then save offers and special event reminders directly to their phones using Passbook. WalletAds launched in February 2015 and, according to Vibes, is being rapidly adopted by major brands for its unique approach to mobile advertising. The app makes the consumer's personal mobile wallet the post-click destination, instead of less effective destinations such as mobile commerce sites or app downloads, the company said.