Danal today announced that Verizon Wireless selected it to provide mobile identity and authentication services for Verizon Wireless customers which is intended to bring security and convenience in mobile transactions, according to a press release.

Danal's Mobile Identity platform connects real-time with Verizon systems to provide merchants with capabilities such as device identification, fraud prevention, and consent-based mobile account details, according to the announcement. The Danal platform, with capabilities for data-corroboration, mobile device identification, location and account attributes, is meant to enhance security for ecommerce transactions and improves the conversion rate for ecommerce and mobile transactions. Danal's merchant testing shows a 200-to-300 percent increase in mobile transaction completions when using the Mobile Identity platform.

The service also enables companies who engage with consumers via the mobile channel to consistently identify a mobile device and its owner and to provide reliable and secure authentication, according to the press release.

"Consumer transaction completions on the mobile device are low compared to more traditional methods like consumers directly typing information on 'input constrained' devices. By creating a safer and more convenient experience, Danal and Verizon expect to see a significant increase in mobile transactions above the standard industry completion rates of 2-to-3 percent," Jim Greenwell, CEO at Danal, said in a statement. "In addition, our merchant-partners in both the retail and financial industries expect our service to significantly reduce fraudulent transactions on the mobile device by implementing our patent-pending technology."