Global payment gateway BlueSnap today announced that Yoyo, a mobile marketing and payments platform, has selected BlueSnap to power its international transactions. 

Yoyo made the decision to switch from another payment gateway to BlueSnap for its more comprehensive selection of APIs and stronger cross-border acquiring capabilities, according to a press release.

Launched in January 2014 in London, Yoyo claims to be the only platform that blends payments, loyalty and discovery to create better relationships between retailers and consumers. The Yoyo app is now available to 125,000 university students and faculty across the U.K. and processes more than 50,000 transactions per month. 

With plans to expand throughout Europe and to the U.S., Yoyo said in the announcement it needed a payments partner that could facilitate easy entry into new markets. 

"Yoyo is joining forces with BlueSnap because we needed a partner that is completely aligned with our business objectives," said Alain Falys, CEO of Yoyo. "BlueSnap can seamlessly assist with our international expansion strategy, with a technology that is easy to support and fully integrated with our own technology stack."