Tillster intends to lure hungry consumers into QSRs with mobile location services
A partnership with Gimbal gives Tillster's partners the ability to add customer location and engagement services within an app.
Tillster, a company that provides digital engagement and ordering platforms for the quick service and fast causal restaurant industries, has partnered with Gimbal, a location and proximity mobile engagement company, to bring advanced mobile location-based guest services to restaurants nationwide, according to a press release.
Tillster will incorporate Gimbal's geofencing, Bluetooth Smart proximity beacons and analytics technologies into their partners' branded mobile applications to deliver new customer location and engagement services.
The company said its restaurant partners now will have the capability to offer more accurate localized content within their branded mobile applications, and deliver highly personalized messages to customers who are actively engaging with the app. Gimbal said its proximity technologies also are intended to improve efficiencies across ordering, payments and service messages, improving operations for individual restaurants.
"Contextual awareness and engagement is a critical component of the competitive restaurant landscape, particularly for larger national brands and chains," Tillster CEO Perse Faily said in a statement. "In order to determine the right partner to bring these capabilities to our clients, we looked at all viable options and determined that Gimbal's history in the mobile industry, its ability to deliver Bluetooth beacons at scale, and its location software and analytics made it stand out from the others."
"The QSR and fast casual restaurant industry is one that is ripe for exponential technological advancements using mobile in the coming year," Gimbal COO Kevin Hunter said in a statement. "Tillster's expertise in online ordering and marketing brings a new, unique opportunity to restaurant brands when combined with our location technology. We're excited to raise the bar in terms of the ease and effectiveness with which brands can pursue location-based mobile engagement with their customers."