Direct carrier billing, also known as direct operator billing, is a mobile-payment method that flies well under the radar these days. It does not grab headlines like Apple Pay or Starbucks despite millions of consumers using it to purchase digital content, parking meter time and event tickets.

But mobile network operators increasingly are seeking to add direct carrier billing to their arsenal as consumers continue to purchase content from app stores at a high rate.

Direct carrier billing will provide telecoms worldwide with more than $12 billion in revenue in 2022, according to one prediction from research firm Analysys Mason. Juniper Research believes in Europe alone the value of digital content billed via direct carrier billing will reach more than 5.2 billion euros (US$7.1 billion) in 2017.

So, how can MNOs take advantage of this growing market?

On Oct. 23, Mobile Payments Today and direct carrier billing provider Bango invite readers to listen and participate in the webinar, "How Operators Can Seize the Carrier Billing Opportunity?"

Bango and du (Emirates Integrated Telecommunications Company) believe that as the app store economy continues its explosive growth, the world's MNOs are fighting tenaciously to secure their share of the revenue that's flowing across their networks. As this battle rages, carrier billing is emerging as the most powerful weapon in the MNO armory.

Bango believes by leveraging their trusted billing relationship with smartphone users, and offering a frictionless one-click payment experience, MNOs who embrace operator billing are not just connecting to a world of commercial opportunities, they're enhancing the user experience, driving up conversion rates and providing a boost to the entire app economy.

On Thursday, Oct. 23, Bango, du and Mobile Payments Today invites global MNOs to join us to explore:

• The fastest way to grow carrier billing revenues across Google Play and other leading app stores
• How Bango harnesses unique technology and commercial partnerships to deliver conversion rates in excess of 80 percent
• How du is maximizing digital content revenues in the world's most penetrated smartphone market.

There is no cost to register. Sign up now!