Earlier this week, Target unveiled its new iOS app "In a Snap," which lets users scan images of products in an advertisement and either purchase them or save them for later.

Have you ever flipped through a magazine or catalog and fell in love with a product — a rug, chair, lamp, whatever — and wanted to buy or bookmark it immediately? Yeah, us too. That desire for instant access to inspiring product is the idea behind Target’s latest mobile app, In a Snap.

Here's an example of one of the ads compatible with the app:

The retailer said the app is the work of its recently announced Rapid Accelerated Development tech team. It currently works with ads featured in the latest issues of Real Simple, Architectural Digest and Domino, as well as its back-to-school catalog and in-store signage in a new Target Express store in Minneapolis.

In a Snap is now available in the App Store.