Swarm and Revel Systems announced the launch of a strategic partnership that will allow Revel users to link transactional data directly with Swarm Portal's iOS app and web dashboard.

The integration will yield visitor traffic and sales conversion data users can use to make operational and marketing decisions.

"We at Revel prides ourselves in providing our customers with real-time data insights," said Chris Ciabarra, CTO and co-founder of Revel Systems, in a company press release. "This integration with Swarm allows Revel users further insight into the in-store activity of their customers, and ultimately will help them make informed business decisions when they need to be made."

Other Revel integrations include loyalty, accounting, ecommerce and reporting add-ons.