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According to a joint national survey conducted by Sybase 365 and the Mobile Marketing Association (MMA), mobile devices are playing a more crucial role than ever before in influencing consumers’ shopping decisions at the point of sale and across every stage of the purchase funnel.
Key findings from the survey reveal that 61 percent of consumers reported that they would be more willing to make mobile payments if improvements were made to the current mobile commerce landscape.
Consumers would like to see improvements such as:
Additional survey findings include:
Read more about consumer behavior.