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Sonic QSR orders up CARDFREE mobile commerce app

CARDFREE today announced it has been selected by Sonic Drive-In as its mobile commerce platform.

Sonic has more than 3,500 drive-ins serving about 3 million customers daily, according to a company press release.

CARDFREE will partner with Sonic to create a brand-specific mobile experience for the chain's customers, the company said, which will provide stand-alone features as well as an integrated experience at each location.

The Sonic mobile solution will be piloted later this year with expected systemwide deployment in 2014.

CARDFREE's commerce platform was designed to help merchants drive incremental visits, larger ticket size, tender preference and more meaningful consumer engagements, the company said. CARDFREE launched nine months ago specifically to serve the merchant market.

"We selected CARDFREE because [its] team is unmatched for [experience] in deploying national mobile solutions and [its] platform was the most robust in the marketplace," Craig Miller, Sonic Corp. CIO, said in the release. "We're looking forward to launching an industry-changing, and uniquely integrated, mobile solution that will enhance the way we engage with our customers."

"Sonic is the most differentiated brand in the QSR space and we are thrilled to be working with their team on a mobile experience that is unique to their brand," CARDFREE CEO Jon Squire said in the release.

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