Social gifting company eGifter announced today the release of a new digital gift card platform geared specifically for small and medium businesses that works as a hosted solution for both online and brick-and-mortar retailers, according to a press release.

The new platform, launching in coordination with Internet Retailer's IRCE 2014 in Chicago, integrates with any e-commerce or point-of-sale technology to provide a low-risk entry for retailers implementing digital gift cards for the first time, eGifter said in the press release.

"Many larger brands have digital cards in place, but most small and medium brands haven't yet come up with a feasible solution," Tyler Roye, co-founder and CEO of eGifter, said in a statement. "Together with our partners, eGifter can help any company implement a digital card program."

With eGifter, retailers can sell and reload digital cards directly from their website, fan page, mobile app or even in-store during checkout, according to the press release. The platform includes analytics and a reporting portal. It also offers a way for brands to issue store credit and for users to keep track of the total value of their gift cards.

The company's platform provides other capabilities in addition to digital gift cards, including social gifting, frictionless mobile gifting and group gifting options, which allow users to split costs of a specific product with friends, according to the press release. User engagement features for personalization include video messaging capabilities and animated greeting cards, among others. The company also includes options for many emerging payment types, including cryptocurrency payment options such as bitcoin, dogecoin and litecoin.

To learn more about eGifter's retail and brand offerings, as well as recent enhancements to its iOS mobile app, visit them at the IRCE 2014 show in Chicago, booth 2017, or go to www.eGifter.com.