Sionic Mobile this week announced the availability of a new white-label version of its ION Digital Merchant Marketplace, according to a press release.

Sionic Mobile said in the announcement that the marketplace is designed to integrate with existing mobile applications; an API gives partners' app users access to the company's premiere mobile rewards marketplace representing more than 100,000 merchant locations nationwide.

Sonic Mobile said when companies partner with it, they use Sonic Mobile's API to drive greater adoption and more frequent use of their own mobile apps. It can also serve as a customer acquisition and retention tool by enabling users to make purchases and receive real-time incentives for every checkout at big brand national retailers, restaurants, spas, hotels and cinemas, according to the announcement. Companies may determine how they wish to reward their app users, whether in points or instant savings at the point of sale.

"Sionic Mobile is committed to helping businesses leverage innovative technology and the mobile channel to better engage and connect with customers," said Spencer White, chief operating officer and executive vice president of Sionic Mobile. "Leveraging our new API allows companies to offer new and unique rewards opportunities to current app users, and cultivate adoption of new ones. Access to our digital mobile marketplace provides an immediate and vast footprint for our partners."