You've been redirected from MobilePaymentsToday.com to PaymentsDive.com. In March 2021, Mobile Payments Today became a part of Payments Dive. For the latest payments news, sign up for the daily newsletter.

Semble emerges as New Zealand's go-to mobile wallet

MasterCard is helping to power the product, which is a joint venture between Paymark and the country's mobile network operators.

MasterCard Mobile Transaction Solutions Tuesday announced that it is providing the mobile wallet solution for Semble to enable secure contactless payments with a smartphone in New Zealand, according to a press release.

Semble — a joint venture between Paymark, the company that processes the majority of EFTPOS transactions in New Zealand, and the country's mobile network operators, Vodafone, 2degrees and Spark — is a mobile app that stores credit and debit card information on a smartphone, according to the announcement.

Once the app is activated, consumers are able to purchase goods using their Android smartphones. In the very near future, the ability to add more bank cards, applications and services — such as public transport, loyalty, coupons and vouchers — will be available.

"New Zealanders are increasingly relying on smartphones to manage their lives, so it makes sense to move the physical contents of our wallets to our smartphones,” Rob Ellis, CEO of Semble, said in a statement. "We have worked closely with the MTS team and in their former capacity as C-SAM over the past two years as we developed Semble and look forward to continuing to work with them to offer additional applications and services to our customers in the future."

The app is available for a range of Android NFC-enabled smartphones, with user information stored securely within the phone's SIM card, according to the announcement. To set up, users need to request a Semble-ready SIM from their mobile provider, download the Semble app from Google Play, and add their cards.

The mobile wallet is based on MasterCard's Mobile Transaction Platform, providing a single entry point for the delivery of bank services through a common wallet application. C-SAM was acquired by MasterCard at the beginning of 2014, and is now called MasterCard Mobile Transaction Solutions.