Spain is the latest country to support Samsung Pay as it becomes the first country in Europe to introduce the service. It is also the first mobile payments service of its kind to be launched in the Spanish market, according to a press release from Samsung Electronics.

"Our goal with Samsung Pay is to drive and lead innovation in mobile commerce, giving consumers a safer, smarter and better mobile wallet," said Victor Kim, global director of Samsung Pay. "Samsung operates an open model of partnership and collaboration to deliver the best possible customer experience. With Samsung Pay, we’re confident that we’re providing Spanish customers with the mobile payments service that they’re looking for."

Samsung Pay is also available in China, South Korea and the U.S. 

"We are proud that Spain is the first European market to introduce Samsung Pay, an innovative new service that we believe will mark a turning point both in Spaniards' payments behaviour and the evolution of the payments market as a whole," said Celestino García, corporate vice president of Samsung Spain. "The opportunity for Samsung Pay in Spain is significant, due to the high smartphone penetration rate and the digitalisation of the banking sector. Moreover, according to recent research commissioned by Samsung, nearly six in 10 Spaniards are interested in incorporating a secure, simple and widely accepted payments service like Samsung Pay into their lives."