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Bankers see payments as their domain to own, according to research from Finextra. And they plan on deploying discounts and data as weapons in the fight to control the future of payments in order to provide services beyond the transaction.
In the new research more than 183 bankers were surveyed on what Finextra called "key issues" around monetizing mobile payments.
Among the study's findings, 81 percent of banks are looking to add value beyond the transaction, including providing relevant offers to consumers at the point of sale. Additionally, two-thirds of respondents (67 percent) said they would like to own and manage customers' not just money, but everything else consumers use to hold value such as coupons and air miles.
Other findings of the survey include:
As for the future of "big data," nearly half (44 percent) of banks said they lack the resources to fully take advantage of it, and yet more than two-thirds of respondents said mobile monetization will be a key driver of big data usage, providing the insights necessary to provide consumers with targeted, personalized offers.
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