Processor Total-Apps enables donations through Facebook videos
Video Checkout lets a group or political figure add an interactive element to their Facebook video to accept donations directly in the Facebook news feed.
Payment processor Total-Apps this week introduced Video Checkout, which the company calls the first interactive video platform that embeds a secure payment form into any video posted and shared on Facebook.
Total-Apps said in a press release its Video Checkout for Facebook enables a group or political figure to add an interactive element to their Facebook video to accept donations directly in the Facebook news feed. Viewers can make a contribution without ever having to leave Facebook — even on a mobile device, according to the announcement.
"As a company, we've made a long-term commitment to helping charitable organizations meet their fundraising goals through the effective management of their merchant accounts," Total-Apps Executive Director Rey Pasinli said in a statement. "By offering this new Facebook video service, we can give charities the opportunity to really unlock the donation potential of their social media networks."
To use the system, campaign managers upload a video to their Total-Apps back office, enter the donation increments they desire, and then post the video to their Facebook account by clicking a "Share on Facebook" button. A confirmation window enables the campaign manager to enter an additional post message before the video is placed in the organization's Facebook news feed.
Total-Apps Video Checkout will also be available for NationBuilder's network of activists, non-profits and politicians, according to the announcement.