Paytronix Systems Inc., a provider of reward program products to restaurants and retailers, today announced improvements to its mobile apps that include more home screen functionality, social features, customizable appearance and reporting capabilities, according to a press release. 

The company said the new enhancements make it easier than ever before for restaurants and retailers to customize their apps while simultaneously making them easier and more compelling for customers to use. 

For clients planning to create a custom app, Paytronix offers an Open API REST integration. The API enables developers to tap into all the benefits of the responsive guest web pages to create branded sites, powerful online ordering platforms, and apps, according to the announcement. 

New home screen features for the Paytronix mobile apps are available on iOS and Android today. Social features are available on iOS and are coming soon to Android.

Home screen upgrades prioritize most important interactions including: 

• Check In facilitate guest check in with either a scanner-ready QR code or an app-generated ID number that can be input at the POS. 
• Progress Bar gives each guest a visual indicator of where they stand in relation to earning their reward. 

Social features eliminate multiple logins and build brand advocates:

• Login via Twitter and Facebook.
• Refer-a-friend capability that enables members to SMS, email, tweet, or Facebook post a unique link. If someone in the guest's social network joins the program and performs a small action (e.g., spends at least $5), the referrer is automatically rewarded.

"Denny's is very pleased with the improved functionality of the Paytronix mobile app," said Erik Jensen, senior director of brand engagement at Denny's. "Giving members several ways to identify themselves at the POS in a quick, simple way within the mobile app has streamlined interaction with our guests and made our loyalty program more functional and fun to use."

"Paytronix understands how important mobile devices are to a customer engagement program," said Kristen House, mobile product manager for Paytronix. "Consequently, we are dedicated to continually upgrading and improving our mobile apps with new interactive features that make them more productive for our merchants and more likely to be used by their customers."