London-based mobile point-of-sale provider payleven Tuesday announced that it is now available in Ireland, its 11th market. 

As a gift for all Irish business owners, payleven offers an exclusive introductory price of 64 euros for the card reader.

“It is our aim to deliver easy-to-use and smart technology solutions that help our customers to enhance their business," Konstantin Wolff, founder and chief marketing officer of payleven, said in a statement. "Ireland has a huge market potential with a large number of businesses that still don’t accept card payments. With a smartphone penetration of over 60 percent and more than 6 million debit and credit cards in circulation, we see a strong need for our affordable solution." 

Hailo, a taxi-hailing app, has offered its drivers payleven's chip-and-PIN card reader in Ireland since January. More than 500 taxi drivers are currently using the device in the United Kingdom, according to the announcement.

"Payleven affords Irish taxi drivers a seamless method of integrating card payments into their working lives, benefitting customers in turn by ensuring they can choose from a wide variety of payment methods," Niall Jackson, Hailo pperation analyst, said in a statement. "We at Hailo appreciate the launch of payleven in Ireland, furthering SMEs' ability to support card payments."