Verifone and P97 Networks Inc. this week announced that P97's PetroZone Mobile Commerce and Digital Marketing Platform has been certified to integrate with Verifone's cloud-based POS and site management software solutions. The companies said in a press release that this combination provides gas stations and convenience stores a fully integrated product for mobile payment acceptance in-store and at the pump.

P97's PetroZone product provides merchants with a mobile marketing and commerce platform that supports mobile payments, digital offers and customer rewards as well as integration with loyalty hosts. With P97's mobile payment processing application, which is based on the Conexxus Mobile standard, gas stations and convenience stores can support "branded" mobile apps that enable consumers to take advantage of loyalty programs, discounts, and frequent shopper reward programs, according to the announcement.

“Through our partnership with P97, our RubyCi and Commander Site Controller clients can automatically connect to P97's PetroZone cloud services,” said Dan Yienger, senior vice president and general manager of petroleum for Verifone. "This means that our technology not only streamlines payments and operations management, but also offers gas stations and convenience stores a fast track to introducing new mobile payment and digital marketing experiences for their customers."