New York Fries, a 200-location QSR chain that specializes in French fries and poutine, recently launched a mobile loyalty, rewards, payment and gifting program called Fry Society. The program was created in partnership with Virtual Next.

According to a news release, Fry Society offers customers two levels of loyalty. Fry Society "Members" earn points toward free food at New York Fries each time they visit and make a purchase at NYF. After 10 visits, Members can select any one item off the menu for free.

Fry Society "Aficionados" (those customers that pre-load their virtual card with money) earn more rewards, including free fries on their birthday, and opportunities to double their points on select transactions.

To kick off the program, the company has a special offer: Those who pre-load $25 on their Fry Society digital card will be rewarded with a free poutine.

"Our Fry Society program enables customers to complete transactions faster by using their smartphones without having to download an app," NYF EVP Warren Price said in the release. "We understand the challenges with launching an app and getting adoption in the crowded app market. We decided to go with something that is simpler and more effective to launch our Fry Society program, and rewarding for our customers to use."