Motorola survey shows impact of mobile on shopping
Dec. 19, 2012
Findings from the Motorola Solutions annual holiday shopper study highlighted the impact of mobile devices on the shopper experience across various age demographics.
Some key highlights include:
- Nearly one-half of Gen Y shoppers, 38 percent of Gen X shoppers and 32 percent of Baby Boomer shoppers felt better connected to product information than associates.
- 64 percent of Gen Y and 52 percent of Gen X shoppers accessed a personal mobile device for shopping-related activities compared to only 37 percent of Boomers and less than 15 percent of pre-Boomer shoppers.
- Nearly one-half (48 percent) of shoppers reported that helpful store associates motivated them to spend more in-store.
- 72 percent of shopping-related walkouts resulted in lost sales – an average loss per abandonment of $156.
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