Monitise, a global mobile money technology provider, today announced the acquisition of the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Limited, which the company says will enhance its international mobile commerce network, according to a press release. 

As part of this transaction, Monitise has acquired the MyVoucherCodes.co.uk and Last Second Tickets brands. The acquisition supports Monitise's strategic focus on becoming the enabling partner of choice amid the biggest shift in financial services and shopping in a generation, as brands turn to mobile, the company said in a press release. 

The acquisition augments Monitise's Buy Anything mobile commerce product offerings by connecting to a global network of 60,000 brands and retailers, and accelerates Monitise's capabilities in line with the platform investment announced in March, according to the press release. 

MyVoucherCodes.co.uk is a leading voucher, coupon and discount deals site that works with 80% of the U.K.'s leading online retailers and counts Marks & Spencer, John Lewis, Debenhams, Thomson Holidays, Argos, Currys, Sky, B&Q, Tesco, Walmart, Target, Amazon, The Home Depot, and Carrefour among the merchant brands it works with. Last Second Tickets works directly with promoters, producers and venues to secure discounts for live music, entertainment events and leisure experiences. Monitise will make this content available via its large targetable end-consumer base via the mobile applications of partners and clients the Group works with, the press release said.

Most of the assets are presently B2C-based, and include a growing number of B2B white-label initiatives including U.K. mobile network operator EE and MasterCard. While the majority of revenues are U.K. based, the acquired business has operations in markets including the U.S., France, Germany and Brazil.

"Markco Media has established itself as a leading player in creating digital solutions that link consumers to retailers via innovation, marketing and technology," Monitise Chief Commercial Officer Lee Cameron said in a statement. "Buying rather than building these assets brings Monitise a marketing content delivery platform that has been developed over almost eight years, an instant network of marketing content partners, and a platform scalable across geographies."