Aiming to provide small business merchants with a complete mobile retail offering, iMobile3 announced in a press release it has integrated its storefront application platform PassMarket with the NCR Silver mobile point-of-sale platform to enable merchants to deliver a complete mobile shopping experience to their customers.

The company said in the annoucnement that PassMarket is the industry's first mobile storefront application platform to incorporate a merchant's essential customer engagement tools. The mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features intended to simplify the shopping experience for customers using their mobile devices.

"The PassMarket platform provides small business merchants with everything they need to improve the mobile shopping experience for their customers," Justin Hotard, president of NCR Silver, said in a statement. "Using PassMarket, NCR Silver merchants now can engage their customers whether or not they are in their stores, and provide them a better shopping experience — from ordering ahead to payments to tracking loyalty rewards."

NCR Silver is a tablet POS platform for all types of small businesses, including retailers, restaurateurs and food trucks. Silver is available for iOS devices.