Mobile Embrace Ltd., a mobile marketing and payments company, Tuesday announced the acquisition of Vizmond Media, an online and mobile performance marketing business, for a total upfront consideration of $2.5 million plus potential contingent consideration of up to a further $3.5 million over three years and subject to profit before tax targets through to 2018.

As part of the deal, Vizmond Media’s Managing Director Brett Tompson, will join Mobile Embrace continuing on a three-year performance contract.

“The acquisition delivers on the company’s focus to strategically grow its business in mobile marketing and payments, delivering greater revenue and profit, and increasing shareholder value," Chris Thorpe, Mobile Embrace CEO, said in a press release.