MCX adds more digital couponing options to CurrentC
MCX said Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer management services, and processing and settlement products.
Merchant Customer Exchange, developer of the CurrentC mobile payment platform, Thursday announced a strategic relationship with Inmar Inc., which provides promotions management and processing, that will enable CurrentC users to find and redeem product-level digital promotions. These digital promotions will be applied automatically at checkout, according to a press release.
MCX said that Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer management services, and processing and settlement products. MCX said the partnership will enable CurrentC users to easily access savings from many of the country's largest and most popular brands.
A number of top consumer packaged goods companies have already engaged with Inmar to provide MCX with offers spanning a variety of product categories, according to the announcement. The number and collective value of offers will continue to grow as CurrentC prepares to broaden its beta rollout in Columbus, Ohio in the coming weeks.
"Continuously increasing the volume of savings and other offers will further establish CurrentC as a unique source for savings opportunities and drive accelerated consumer adoption," Brian Mooney, MCX CEO, said in a statement. "Inmar's technology allows us to provide users with product-specific offers, which means CurrentC will be both an easier way to pay and an easier way to save."