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MasterCard tokenizes MasterPass for online and in-app purchases

A demonstration of a tokenized MasterPass wallet will be available next week at the Money 20/20 Conference in Las Vegas.

MasterCard Monday announced it will integrate a fully tokenized checkout experience within MasterPass by leveraging the MasterCard Digital Enablement Service. The card network said in a press release this move gives consumers the freedom to shop more securely online or in-app from any connected device.

A demonstration of a tokenized MasterPass wallet will be available next week at the Money 20/20 Conference in Las Vegas.

The "Buy with MasterPass" button is currently found within the website and apps of more than 250,000 merchants globally across travel, entertainment, quick service restaurants, retail and more, according to the announcement.

At the request of issuers enabling MasterPass for their customers, MasterCard will replace the personal account numbers for consumer credit, debit, commercial and prepaid cards stored in MasterPass with a secure "token" – a new 16-digit number that represents the existing PAN on the front of a payment card. Tokens are unique to each bank-connected MasterPass wallet and carry EMV-based security protection, according to the announcement.

"In tokenizing MasterPass, we're creating for consumers a secure 'digital stream' directly from their bank which can be connected through the online and mobile banking tools they already know. Together with our banks, we are creating the easiest and most secure way to pay today," said Ed McLaughlin, chief emerging payments officer at MasterCard.