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MasterCard hits sweet spot with mobile payments at golf events

Card brand will enable fans to use their smartphones to pay for concessions and merchandise.

MasterCard announced this week that golf fans at this weekend's Arnold Palmer Invitational will be able to pay for concessions and merchandise with the latest in mobile and card-based technologies, according to a press release.

QkR! with MasterPass will enable fans to order and pay for concessions at the event directly from their Android or iOS device. The app is powered by MasterPass, a digital wallet from MasterCard that stores payment information. Onsite, fans will also be able to use the app to make a donation to the Arnold Palmer Medical Center Foundation.

Spectators with EMV will be able to dip those cards at all concession and merchandise terminals at Bay Hill, according to the announcement. 

MasterCard and the PGA Tour debuted contactless payment acceptance at the Waste Management Phoenix Open in January, allowing spectators to use mobile payment platforms such as Apple Pay for the first time at a tour event. At API, merchandise and concession terminals will be contactless-enabled so that golf fans can make payments using Apple Pay and other NFC-capable options such as Google Wallet. 

"MasterCard is always thinking about how we can use our technology to enhance the consumer experience whether they’re shopping online, in a store or even at a golf tournament," said Matt Barr, group head of North America Emerging Payments at MasterCard. "At API, we knew we wanted to provide a way for fans to get through concessions and back to the tournament quickly, so we took what we have been doing with our bank, retail and technology partners and brought it to Bay Hill. Fans can tap their phones, dip their cards, or use an app to buy food and drinks quickly and securely."