MasterCard and P97 partner for mobile payments at fuel stations
The MasterCard fuel product will leverage a wide range of the company's marketing and technical assets, and will use P97's PetroZone mobile commerce platform to integrate with existing gas station infrastructure.
MasterCard Wednesday announced a global partnership with mobile commerce provider P97 intended to make it easier for consumers to find, buy and save on gasoline and convenience store purchases through their mobile phones.
The MasterCard fuel product will leverage a wide range of the company's marketing and technical assets, and will use P97's PetroZone mobile commerce platform to integrate with existing gas station infrastructure, according to a press release. The new product will enable fuel companies to develop mobile apps for consumers to search for and navigate to the nearest or preferred gas station, make mobile payments at the pump and convenience store, and receive personalized offers for in-store purchases.
"We know that when a consumer pulls up to the pump, they are not thinking about making a payment. They just want to get what they need and go as fast as possible," said Felix Marx, executive vice president of mobile transaction solutions at MasterCard. "This is one way that we’re helping our customers create safer and richer experiences to deliver exactly that."