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PayPal will appear at another physical retail location as AJB Software Design Inc. today announced that it has integrated the platform into the point-of-sale system at Guitar Center, the music gear retailer with more than 235 retail outlets throughout the United States.
According to an announcement, AJB's Retail Transactions Switch (RTS) provides the framework for processing PayPal in-store transactions, allowing consumers to make simple, fast and secure PayPal payments. PayPal is currently available in all Guitar Center locations.
AJB's RTS is a multi-purpose transaction switch that scales to meet the performance needs of retailers. Once a shopper uses their mobile phone, plus PayPal PIN or PayPal payment card and PIN, the transaction instantly gets routed to RTS for authorization and then back to PayPal and RTS for confirmation, the announcement said.
"We chose to continue to work with AJB to bring the new PayPal payment option to our store locations because of their proven track record and ease of integration with their RTS solution," said Jeff Steinmetz, vice president of Store Systems at Guitar Center.
"AJB has been a valued partner and solution provider to Guitar Center for a number of years, and they did a fantastic job of delivering the required feature function to support the use of PayPal in our stores," said Frank Hamlin, EVP of marketing at Guitar Center. "Combining the benefits of online payment with a secure and convenient retail checkout and state-of-the art customer relevance, PayPal's solution with AJB's integration assistance will go a long way in serving the multi-channel shopping needs of the Guitar Center customer."
Read more about retail payments.