Although more customers than ever have smartphones, getting their attention is tough, and getting them to love your brand is a lot tougher. Restaurant operators will learn how to reach customers via mobile at 2 p.m. EDT, Thursday, during a free webinar, "Secrets For Connecting With the Mobile Customer: Apps Are Not Enough."

Megan Smith, associate marketing manager for Rita's Franchise Company, will discuss how the chain has used a mobile loyalty solution not only to attract customers but also to inspire them to market the brand.

"In a really short time, Rita's has launched a very popular mobile channel to engage its fans, is learning a lot about them, and is realizing dramatic and measurable results — repeat visits and social media engagement," said Sastry Penumarthy, VP of marketing and co-founder of Punchh, who will also present on the panel.

Smith and Penumarthy will discuss:

• why mobile strategy is a must for reaching today's customers;
• what it takes to reach and engage customers on mobile; and
• how to drive and measure great ROI.

Register here.